BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	41 593	2.0%	13.1%	-0.1	51 382 973	1.8%	18.9%	-0.7	2.0%
MoM	168 037	-3.3%	13.5%	-0.1	208 342 727	-0.3%	19.9%	-0.1	-5.0%
YTD	229 121	-19.6%	9.2%	0.6	283 754 435	5.4%	13.1%	2.3	-24.8%
MAT	2 391 326	-15.5%	9.7%	0	2 581 584 419	14.4%	13.1%	1.6	-15.8%
KAPSIKAM
WoW	13 925	-1.1%	2.2%	-0.1	12 031 737	0.5%	3.8%	-0.1	2.0%
MoM	61 815	-5.7%	2.4%	-0.1	52 030 966	-1.3%	4.1%	0	-2.0%
YTD	83 226	-23.1%	2.4%	-0.5	70 329 446	4.5%	4.0%	-0.1	-7.1%
MAT	752 840	-13.7%	2.3%	-0.1	554 607 095	27.1%	3.6%	0.6	-10.4%
VIPROSAL
WoW	9 640	0.5%	1.5%	0	7 702 648	2.8%	2.3%	0	2.4%
MoM	40 693	-5.2%	1.5%	0	31 717 365	-3.9%	2.4%	-0.1	-2.3%
YTD	55 253	-37.8%	1.5%	-0.7	43 264 203	-12.4%	2.4%	-0.5	-7.5%
MAT	589 098	-27.8%	1.7%	-0.4	399 135 752	19.6%	2.5%	0.3	-10.5%
SULFARGIN
WoW	1 520	2.8%	0.4%	0	1 495 335	7.2%	0.8%	0	2.3%
MoM	6 304	14.2%	0.4%	0.1	5 948 426	18.5%	0.8%	0.1	-1.0%
YTD	8 638	-30.9%	0.4%	-0.2	8 194 422	-5.5%	0.8%	-0.1	-0.5%
MAT	77 845	-39.3%	0.4%	-0.3	68 644 474	-8.0%	0.8%	-0.2	5.2%
APILAC
WoW	1 017	-8.8%	28.3%	-3.8	858 180	-7.9%	71.9%	-3.5	3.5%
MoM	4 013	16.2%	30.2%	5.2	3 312 087	17.9%	73.5%	5.7	-3.7%
YTD	5 575	-39.9%	29.9%	-10.8	4 623 853	-20.4%	73.3%	-4.7	-18.1%
MAT	55 026	-22.8%	30.8%	-7.8	40 566 544	0.7%	72.3%	-2.7	-3.3%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	229 121	-19.6%	9.2%	0.6	283 754 435	5.4%	13.1%	2.3	-24.8%
KAPSIKAM	83 226	-23.1%	2.4%	-0.5	70 329 446	4.5%	4.0%	-0.1	-7.1%
VIPROSAL	55 253	-37.8%	1.5%	-0.7	43 264 203	-12.4%	2.4%	-0.5	-7.5%
SULFARGIN	8 638	-30.9%	0.4%	-0.2	8 194 422	-5.5%	0.8%	-0.1	-0.5%
APILAC	5 575	-39.9%	29.9%	-10.8	4 623 853	-20.4%	73.3%	-4.7	-18.1%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 391 326	-15.5%	9.7%	0	2 581 584 419	14.4%	13.1%	1.6	-15.8%
KAPSIKAM	752 840	-13.7%	2.3%	-0.1	554 607 095	27.1%	3.6%	0.6	-10.4%
VIPROSAL	589 098	-27.8%	1.7%	-0.4	399 135 752	19.6%	2.5%	0.3	-10.5%
SULFARGIN	77 845	-39.3%	0.4%	-0.3	68 644 474	-8.0%	0.8%	-0.2	5.2%
APILAC	55 026	-22.8%	30.8%	-7.8	40 566 544	0.7%	72.3%	-2.7	-3.3%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	41 593	2.0%	13.1%	-0.1	51 382 973	1.8%	18.9%	-0.7	2.0%
KAPSIKAM	13 925	-1.1%	2.2%	-0.1	12 031 737	0.5%	3.8%	-0.1	2.0%
VIPROSAL	9 640	0.5%	1.5%	0	7 702 648	2.8%	2.3%	0	2.4%
SULFARGIN	1 520	2.8%	0.4%	0	1 495 335	7.2%	0.8%	0	2.3%
APILAC	1 017	-8.8%	28.3%	-3.8	858 180	-7.9%	71.9%	-3.5	3.5%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	168 037	-3.3%	13.5%	-0.1	208 342 727	-0.3%	19.9%	-0.1	-5.0%
KAPSIKAM	61 815	-5.7%	2.4%	-0.1	52 030 966	-1.3%	4.1%	0	-2.0%
VIPROSAL	40 693	-5.2%	1.5%	0	31 717 365	-3.9%	2.4%	-0.1	-2.3%
SULFARGIN	6 304	14.2%	0.4%	0.1	5 948 426	18.5%	0.8%	0.1	-1.0%
APILAC	4 013	16.2%	30.2%	5.2	3 312 087	17.9%	73.5%	5.7	-3.7%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца