Update: 19.02.2025

Last week: 6 week 2024 (03.02.2025 - 09.02.2025)

Last full month: January 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE
WoW 41 593 2.0% 13.1% -0.1 51 382 973 1.8% 18.9% -0.7 2.0%
MoM 168 037 -3.3% 13.5% -0.1 208 342 727 -0.3% 19.9% -0.1 -5.0%
YTD 229 121 -19.6% 9.2% 0.6 283 754 435 5.4% 13.1% 2.3 -24.8%
MAT 2 391 326 -15.5% 9.7% 0 2 581 584 419 14.4% 13.1% 1.6 -15.8%
KAPSIKAM
WoW 13 925 -1.1% 2.2% -0.1 12 031 737 0.5% 3.8% -0.1 2.0%
MoM 61 815 -5.7% 2.4% -0.1 52 030 966 -1.3% 4.1% 0 -2.0%
YTD 83 226 -23.1% 2.4% -0.5 70 329 446 4.5% 4.0% -0.1 -7.1%
MAT 752 840 -13.7% 2.3% -0.1 554 607 095 27.1% 3.6% 0.6 -10.4%
VIPROSAL
WoW 9 640 0.5% 1.5% 0 7 702 648 2.8% 2.3% 0 2.4%
MoM 40 693 -5.2% 1.5% 0 31 717 365 -3.9% 2.4% -0.1 -2.3%
YTD 55 253 -37.8% 1.5% -0.7 43 264 203 -12.4% 2.4% -0.5 -7.5%
MAT 589 098 -27.8% 1.7% -0.4 399 135 752 19.6% 2.5% 0.3 -10.5%
SULFARGIN
WoW 1 520 2.8% 0.4% 0 1 495 335 7.2% 0.8% 0 2.3%
MoM 6 304 14.2% 0.4% 0.1 5 948 426 18.5% 0.8% 0.1 -1.0%
YTD 8 638 -30.9% 0.4% -0.2 8 194 422 -5.5% 0.8% -0.1 -0.5%
MAT 77 845 -39.3% 0.4% -0.3 68 644 474 -8.0% 0.8% -0.2 5.2%
APILAC
WoW 1 017 -8.8% 28.3% -3.8 858 180 -7.9% 71.9% -3.5 3.5%
MoM 4 013 16.2% 30.2% 5.2 3 312 087 17.9% 73.5% 5.7 -3.7%
YTD 5 575 -39.9% 29.9% -10.8 4 623 853 -20.4% 73.3% -4.7 -18.1%
MAT 55 026 -22.8% 30.8% -7.8 40 566 544 0.7% 72.3% -2.7 -3.3%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 229 121 -19.6% 9.2% 0.6 283 754 435 5.4% 13.1% 2.3 -24.8%
KAPSIKAM 83 226 -23.1% 2.4% -0.5 70 329 446 4.5% 4.0% -0.1 -7.1%
VIPROSAL 55 253 -37.8% 1.5% -0.7 43 264 203 -12.4% 2.4% -0.5 -7.5%
SULFARGIN 8 638 -30.9% 0.4% -0.2 8 194 422 -5.5% 0.8% -0.1 -0.5%
APILAC 5 575 -39.9% 29.9% -10.8 4 623 853 -20.4% 73.3% -4.7 -18.1%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 2 391 326 -15.5% 9.7% 0 2 581 584 419 14.4% 13.1% 1.6 -15.8%
KAPSIKAM 752 840 -13.7% 2.3% -0.1 554 607 095 27.1% 3.6% 0.6 -10.4%
VIPROSAL 589 098 -27.8% 1.7% -0.4 399 135 752 19.6% 2.5% 0.3 -10.5%
SULFARGIN 77 845 -39.3% 0.4% -0.3 68 644 474 -8.0% 0.8% -0.2 5.2%
APILAC 55 026 -22.8% 30.8% -7.8 40 566 544 0.7% 72.3% -2.7 -3.3%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 41 593 2.0% 13.1% -0.1 51 382 973 1.8% 18.9% -0.7 2.0%
KAPSIKAM 13 925 -1.1% 2.2% -0.1 12 031 737 0.5% 3.8% -0.1 2.0%
VIPROSAL 9 640 0.5% 1.5% 0 7 702 648 2.8% 2.3% 0 2.4%
SULFARGIN 1 520 2.8% 0.4% 0 1 495 335 7.2% 0.8% 0 2.3%
APILAC 1 017 -8.8% 28.3% -3.8 858 180 -7.9% 71.9% -3.5 3.5%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 168 037 -3.3% 13.5% -0.1 208 342 727 -0.3% 19.9% -0.1 -5.0%
KAPSIKAM 61 815 -5.7% 2.4% -0.1 52 030 966 -1.3% 4.1% 0 -2.0%
VIPROSAL 40 693 -5.2% 1.5% 0 31 717 365 -3.9% 2.4% -0.1 -2.3%
SULFARGIN 6 304 14.2% 0.4% 0.1 5 948 426 18.5% 0.8% 0.1 -1.0%
APILAC 4 013 16.2% 30.2% 5.2 3 312 087 17.9% 73.5% 5.7 -3.7%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs